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MLM Marketing Series – 2
When it comes to MLM Marketing there are literally dozens if not hundreds of ways that you can do this. One of the best ways and the beautiful thing about this business is word of mouth marketing. It’s free and allows anyone with a burning desire to go forth and build a large MLM empire. Of course there are many other ways to market now days including the power of the Internet.
At my company “The Deck Chair Millionaires” we have pioneered the phrase “The New Age Of Network Marketing” because that’s exactly what is happening out there in the industry today. We no longer have to hassle friends and family, cold call or go door knocking.
The power of the Internet, the rise and popularity of MLM and the amount of people out there hurting and looking for an opportunity right now have created a massive Home Business Boom and in particular MLM. Tap into the new age of MLM Marketing and you will find yourself with a successful business.
Ok, this is article number 2 of my 7 series new age MLM marketing strategies.
The sixth way we are generating great leads for our business is through local classified ads. This is another low cost MLM marketing strategy. We literally use less than 20 words to get the attention, curiosity and call to action of our target market.
All areas and papers will differ, but we get our ads in the local papers for 3 days a week, every week for just $80 per month.
Here are some important tips for you to make sure this works best for your business. As a MLM marketing strategy you want to keep the costs down, especially early on in your business. We have used half page ads before with great success (tip – write this as if it was news not an advertisement) but the problem is it will cost around $2,000 or more depending on where you live for this kind of ad. So small classifies work well.
Pick an area or newspaper that is not saturated. By this I mean there are not 20 different papers that the locals can choose from each day that are all 500 pages thick. Your little classified ad will get lost like a needle in a haystack and your MLM marketing will have very little chance of success. For example where I live we have about 4 or 5 different newspapers that you can buy each day and they are all as thick as a novel. Yet just down the road in the next State there is only one newspaper and it is relatively small. Our leads from this paper are the best out of anywhere despite the smaller population which also comes into consideration.
Another very important consideration is to get in front of your target market. We have found newspapers that have a certain day of the week that has a large and deliberate business section, including “businesses for sale,” “Self employed opportunities” and “commission only” classifieds amongst the business articles. People interested in business in general get the paper on this day. They also read the business section and a vast majority of them look through the classifieds.
I know I did this every Tuesday for a year when I was looking for an opportunity. I couldn’t wait until Tuesday came around. You will get the right prospects looking and enquiring if your ad is in on this day in this section of the paper. With the right words and headlines you will have MLM marketing success with this.
Again, like in the first article with your signs have a high converting tested website in the ad or a 1300 number with voice to email service. Avoid mobile or cell numbers for a more professional look.
To get the full details of how to make this work for your business including the best 3 headlines that we have used in order to get calls please browse our Blog further, we are more than happy to share these critical bits of information with you.
You can also get access to other MLM marketing strategies via our Webinars for free right here.
Aaron Byerlee
Home Business Expert
